Category: Business & Money

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The Tools: Transform Your Problems into Courage, Confidence, and Creativity

Description The Tools offers a solution to the biggest complaint patients have about therapy: the interminable wait for change to begin. The traditional therapeutic model sets its sights on the past, but Phil Stutz and Barry Michels employ an arsenal of techniques—“the tools”—that allow patients to use their problems as levers that access the power of the unconscious and propel them into action. Suddenly, through this transformative approach, obstacles become opportunities—to find courage, embrace discipline, develop self-expression, deepen creativity. For years, Stutz and Michels taught these techniques to an exclusive patient base, but with The Tools,their revolutionary, empowering practice becomes available to every reader interested in realizing...

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Marketing, Interrupted: Sometimes the Only Way to Succeed Is to Go a Little Crazy

Description Marketing, Interrupted will put you on a path to transform your marketing: how your customer experiences you, understands you, and interacts with you. It is a change in mindset as well as methodology. No longer is the brand story simply about you and what you offer. Your brand, your products, your services are not really the hero. The power and impact of your brand, your product, your services and your story comes from making the customer the hero, and you, the marketer, serving as the guide on their buying journey. Throughout the entire customer lifecycle, the intention actually the requirement is to deliver on...

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Report on the Development of Cruise Industry in China

Description This book is an annual research report prepared by the cruise industry experts and scholars at home and abroad invited by Shanghai International Cruise Business Institute based on the current development situations of the international cruise industry, is an important part of the “X Book Series” of the Social Science Academic Press (China). This book consists of five parts, i.e., “General Report”, “Special Articles for High-quality Tourism: Common Value and Government Management”, “The Cruise Industry”, “Policy Suggestions” and “Appendix”, and it has richer and more perfect contents in comparison with the previous versions. Under the Book, the development environment of the cruise industry at...

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Augmented Reality and Virtual Reality: The Power of AR and VR for Business

Description This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts...

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How To Build Your Author Platform: The Definitive Guide For Beginners

Description The Step-By-Step, Jargon Free Guide: How To Build Your Author Platform, by Paul Teague (Published 2015) Why Do Writers Need An Author Platform? All writers need an author platform, but creating one can be expensive, confusing and time consuming! Your author platform should include, at the very least, a blog or website and some key social media channels. But where do you begin if web work is completely new to you or if you’re running on a very low budget? These days all publishers expect you to have a ready-made author platform, it’s proof that there is an audience hungry to read your books....

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The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

Description Your guide to becoming an explanation specialist. You’ve done the hard work. Your product or service works beautifully – but something is missing.  People just don’t see the big idea – and it’s keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with...

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Meeting the Innovation Challenge: Leadership for Transformation and Growth

Description Meeting the Innovation Challenge offers a new way to look at creative leadership that integrates both leadership and management. This book also provides the reader key insights into a new and more systematic way to manage transformation. As a result, the reader will be able to discover a full range of potential outcomes from their change efforts—from radical new to the world transformation to incremental improvements. Since people are at the heart of any transformation issue, Meeting the Innovation Challenge includes helpful information on the various roles required to initiate and sustain change efforts. Many change initiatives use teams, so specific tools are outlined to create and...

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Bitcoin Beginner: A Step By Step Guide To Buying, Selling And Investing In Bitcoins

Description Bitcoin: currency of the future? The Bitcoin exchange rate has seen spectacular peaks and crashes over the past few years. Is it safe to invest in Bitcoins? What makes this virtual currency so special? Should you join this increasingly popular payment system? This ebook for Bitcoin Beginners takes you by the hand, explaining: History behind the Bitcoin revolution How Bitcoin works – no overly technical language here! How to earn in Bitcoin Where to buy Bitcoins The safest way to store Bitcoins How you can maximize security How to get safely paid in Bitcoins Where you can pay with your Bitcoins What the future...

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Microsoft Dynamics NAV 2009 Programming Cookbook

Description You won’t find any fluff here. This book is written in a direct, to-the-point style to help you get what you need and continue working in NAV. At the same time it provides enough explanation so that you understand what we are doing and why it is necessary. In many programming books you will find yourself searching through paragraph after paragraph to try to find what you are looking for. That’s not the case here. Each recipe starts with a short description of what it will teach. It is immediately followed with directions, usually with illustrations, of how to perform the task. You will...

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Practice Makes Perfect: Basic English, Premium 3rd Edition

Description Get the skills you need to read and speak English with confidence! Learn how to read and speak English with this easy-to-use workbook. Dozens of manageable, bite-sized lessons take you through the basics of the English language. Three-page units cover each subject, which can be completed in just 20 minutes. Each lesson covers a single grammar concept and is supported by many clear examples. The book includes tons of exercises help you practice your new language skills. Plus, you’ll also have access to streaming audio recordings of the most difficult English sounds to pronounce. Practice Makes Perfect: Basic English, Premium Third Edition features: •Lessons and...